Privacy Policy

Data collected when creating an iTrace360 account:

When you set up an iTrace360 account, we’ll ask for your email address and name. You can choose to provide just your first name or a nickname instead of your full name.

How We Use This Data and Legal Basis:

• Your email address is used with your password to log in to your account. We do this to protect your account security, which is based on our legitimate interest in keeping your account safe.
• We also use your email address to send you important updates about your iTrace360 products, apps, or account—like safety alerts or changes to this Privacy Policy. The name you provide is linked to your account profile and will appear when you post comments or content on iTrace360 websites or apps. This is based on our legitimate interest in keeping you informed and enabling interactions with other users.
• When you contact our customer support team, we associate your email address with your account to ensure smooth communication. This is based on our legitimate interest in providing quality support.

Data collected when signing in with social media accounts:

You may log in to your iTrace360 account using social media credentials (e.g., Apple, Google). The social media provider may share information like your name, email, or profile photo, but iTrace360 only keeps and uses your email address. If you prefer not to share data from social media, you can log in using your iTrace360 account credentials instead.

How We Use This Data and Legal Basis:

We link the email address from your Apple or Google account to your iTrace360 account, so you can still log in with your email if you stop using social media credentials later. This is based on our legitimate interest in offering flexible and secure login options.

Data collected when syncing your iTrace360 device:

When you sync your device, we log details about the sync process, including: the IP address used, sync date and time, crash or diagnostic logs, the device’s location, device information (e.g., model, battery level), and network type (Wi-Fi or cellular).

How We Use This Data and Legal Basis:

We use this information to identify and fix errors or sync issues. This is based on our legitimate interest in resolving technical problems and providing reliable product support.

Data collected when you contact iTrace360:

When you reach out to our customer support (via email, phone, online, or in person), we collect: your name, mailing address, phone number, email address, contact preferences, and details about your iTrace360 products (e.g., device ID, purchase date). We may also create logs to diagnose product or app issues, record details about your support request, and analyze voluntary feedback. With your permission, our support team may access your iTrace360 account to help troubleshoot issues. We may record and review support calls (where allowed by law) to improve our service.

How We Use This Data and Legal Basis:

This information is used to provide customer and product support, and to monitor the quality of our support services. This is based on our legitimate interest in delivering effective support. Your consent is required for support team access to your account, and you can withdraw this consent at any time.

Data collected when using iTrace360 auto navigation devices/apps:

With your consent, we collect and upload data from your device, such as location, speed, direction, and timestamps. With your additional consent, this aggregated data may be shared with third parties to enhance features like traffic updates or parking information.

How We Use This Data and Legal Basis:

Aggregated data helps improve our products, apps, and third-party features. This is based on your consent, which you can withdraw at any time through your device or app settings.

Data collected when purchasing from iTrace360 websites:

When you buy a product, we collect your name, mailing address, and phone number to process and ship your order. Payment card details are handled by third-party processors:

• Shopify (for product purchases): View their privacy policy at https://www.shopify.com/legal/privacy.
• Braintree (a PayPal company, for device connectivity billing): View their privacy policy at https://www.braintreepayments.com/legal/braintree-privacy-policy.

How We Use This Data and Legal Basis:

We use your name, address, and phone number to fulfill your order—this is required to complete our contract with you. We also use this data to detect fraud, based on our legitimate interest in protecting both you and iTrace360 from fraudulent activity.

Websites:

To understand how visitors use our websites and improve your experience, we (and third-party analytics providers) collect information when you visit, such as: IP address, device location, browser type, visit times, pages viewed, and links clicked. We use cookies, pixel tags, web beacons, and similar tools to collect this data, which helps us deliver better content, measure ad performance, fix issues, and enhance your site experience.

Third-party advertisers may use these tools to track your site visits and deliver targeted ads.

Most browsers let you disable non-essential cookies (check your browser settings). Note that some cookies are required for basic site functions (e.g., logging in) and can’t be disabled.

iTrace360 Mobile Apps:

We collect data about how you use our mobile apps, including: when the app accesses our servers, app version, device location, language settings, downloaded content, user activity (e.g., features used), device details (model, operating system), and app performance data.

This data helps us improve app quality, develop user-focused features, and fix stability issues—based on our legitimate interest in enhancing your experience.